JetBlue | Flybabies
THE IDEA
For Mother's Day, we created a solution to air travel’s biggest problem: flying with crying babies. Every time a baby cried on JetBlue flight 213 from New York to Long Beach, passengers got 25% off their next flight. What transpired was a lot of tears, cheers and free tickets all around.
NOTABLES
5.5M+ views / 637MM+ earned impressions
Cannes Bronze & Shortlist x7 | One Show Silver & Bronze | AICP Winner | Clio Bronze | Hatch Best of Show | Effies Silver x2
Case Study
