Royal Caribbean | Rise to the Vacation
After an 18+ month shutdown and billions in losses, Royal Caribbean needed to make up for lost time — fast. With every travel brand chasing the same “revenge travel” dollars, we had to raise the stakes of what that first vacation back should be.
this campaign wasn’t just an invitation, it was a challenge. don’t just take any ‘ol vacation…take it for all it’s worth.
Notables
+55% search engagement volume increase | +12% brand preference increase | +11% bookings increase vs. highest pre-pandemic performance to date.
I got to write stuff like “we open on the powdery sands of sugar beach in the bahamas” & “cut to the awe-inspiring vista of an alaskan glacier”…But then actually go shoot there.
The Year of Yesssss
You Can Do Better
IRL
These silent films were created specifically for Instagram, TikTok, and Twitter.
We shot at a Royal Air Force base north of London, with extras straight out of Downton Abbey.
seeing as this plane actually didn’t exist back in the day,
we had to design it from scratch. Debatable if it could actually fly.
