JetBlue | The Alright Brothers
When the Wright Brothers first invented air travel, the world had such high hopes. And yet if you’ve flown on a plane recently, you may find yourself wondering how did flying become so, well, just alright?
This creation myth surmises that two lesser known brothers, the Alright Brothers, are responsible for what air travel has become today. Fortunately for us, that would never fly at JetBlue.
Press
Ad Age Editor’s Pick | Forbes | LBB Online | Muse by Clio | Travel Pulse | Business Traveler | One Mile at a Time
The campaign launched with an that retold the history of air travel
The Alright Brothers
Groundwork
Any Questions
We created social content that could deliver our message, even without sound
The art direction was incredibly fun
