Longer Form | Content

When the Wright Brothers first invented air travel, the world had such high hopes. And yet if you’ve flown on a plane recently, you may find yourself wondering how did flying become so, well, just alright?

This creation myth surmises that two lesser known brothers were the ones responsible for what air travel has become today. Fortunately for us, their practices would never fly at JetBlue.

 

Jetblue | fly it forward - Louis

 

The Alright Brothers

 
 

Groundwork

Any Questions

These silent films were created specifically for Instagram, TikTok, and Twitter.

 

We shot at a Royal Air Force base north of London, with extras straight out of Downton Abbey.

 

seeing as this plane actually didn’t exist back in the day,
we had to design it from scratch. Debatable if it could actually fly.